Sing Along with '12 Days of Delicious'
In December, CanolaInfo promoted holiday desserts made with canola oil with a “12 Days of Delicious” media campaign themed after the popular song, “The 12 Days of Christmas.” The campaign reached 101 million readers through online and print articles and another 25.6 million listeners via radio. The New Orleans Advocate featured three of the recipes in an article about the campaign.