Labels Matter

Medical Xpress talks food labels with Packaged Facts, well-known publisher of consumer data on behaviours and products. During a symposium at IFT16, the Institute of Food Technologists’ (IFT) Annual Meeting & Food Expo, Research Director David Sprinkle noted that shopping for healthy oils ranks as a top consumer priority. Shoppers are looking for products containing healthy oils, like canola oil, when scanning the labels in grocery store aisles. A recent Packaged Facts survey shows that 47 percent of consumers consider healthy fats and oils when choosing the foods they eat.  Of these, 26 percent reach for products containing canola oil.